宁波优化推广&饮水机优化案例

浏览数量:4     作者:潘晓斌     发布时间: 2019-10-27      来源:原创

饮水机行业——英文网站推广前期分析

一、核心理念:


1、有效关键词带来有效流量

可以做Google ads竞价服务,按照点击一次费用计算 ,也可以做SEO自然优化推广服务。

注:什么是有效关键词:全球每月不低于300次搜索量的词汇。


2、引流后买家是否会发询盘

带来流量后是否海外买家会发询盘 ,还是要取决于网站内容的展示专业性,是否得到买家信任。

网站是根基,如果网站没做到位,花再多推广费用也无用。

二、关键词分析

通过客户推荐的关键词,以及饮水机行业相关网站:waterdispenser等关键词网站梳理


编号

关键词

词汇属性

搜索量

PPC出价

是否建议部署

1

water dispenser

行业词

164,354

$1.4

不建议

2

water purifier

行业词

165,368

$0.65

不建议

3

water cooler

行业词

164,331

$1.16

不建议

4

water filtration

核心词

891

$2.43

建议

衍生词:

water filtration system


water filter system


核心词

6624

$4.24

建议

5

water dispenser spare parts

长尾词

320

$0.35

重点建议

water dispenser parts

核心词

1058

$0.56

重点建议

water cooler parts

核心词

720

$0.90

重点建议

water cooler replacement parts

核心词

204

$0.53

重点建议

6

water purifier spare parts

核心词

590

$0.08

重点建议

water purifier parts

核心词

377

$0.15

重点建议

water purifier accessories

核心词

260

$0.08

重点建议

7

water filtration parts

长尾词

40

$1.95

建议

water filter accessories

核心词

204

$0.33


重点建议

8

cup dispenser

核心词

2,900

$1.25

建议

plastic cup dispenser

核心词

260

$0.79

建议

9

facet filter

核心词

720

$0.78

重点建议

以上分析由宁波海派网络seo团队原创书写,如需转载,请联系QQ1305619492,感谢,海派网络专业从事外贸网站建设,seo优化,Google优化推广。

通过对关键词的分析,导出以下相关数据:


Keyword平均每月搜索量点击一次费用PPC2018.1-2019.8月全球搜索量
Search Volume 01/2018Search Volume 02/2018Search Volume 03/2018Search Volume 04/2018Search Volume 05/2018Search Volume 06/2018Search Volume 07/2018Search Volume 08/2018Search Volume 09/2018Search Volume 10/2018Search Volume 11/2018Search Volume 12/2018Search Volume 01/2019Search Volume 02/2019Search Volume 03/2019Search Volume 04/2019Search Volume 05/2019Search Volume 06/2019Search Volume 07/2019Search Volume 08/2019
water cooler parts720$0.90855720720855720720720720585720585720720720720720585720855855
water purification systems6600$3.1954004400540054005400540054005400540054004400540066006600806766008067806780678067
water purifier accessories260$0.08170170210210210260260260320210210260210320260320320260320260
water filter parts585$0.24479479585479479479479479585585585479585479585585585715813813
aqua valve260$0.3500000000210260260260260260320320260260260260
water filtration system6624$4.2466245427662466246624542766246624662466246624662480916624809180918091809180918091
water filter faucet11922$1.3311922119221192211922119221192214581145811192211922119229747119229747119221192211922145811788317883
tap water filter9553$0.71781163867811781178117811781178117811781178117811117177811955395539553117171171711717
shower filter bath10
0000000010001001000100100
water treatment systems4400$4.1136003600440044004400440044004400360044003600360044004400540054004400440054005400
ro system1974$1.8119741615197419741974197424131974197419741974197419741974241319741974197424132413
water filter system6624$2.9266245427542754275427542766245427542754275427542766246624809166248091809180918091
water dispenser replacement parts110$0.7811011011014014090170170110901101101109014090110140140140
water filter spare parts320$0.09210170210210260260210320260320260210170170320320320260480320
pet bottle preform251$0.48251251309251251206309251251309251206251251309251251309309251
shower water filter6525$1.2453174350531753174350435053175317531765255317652565256525652565255317652565256525
ro water purifier22095$0.651475714757269872698722095220952698726987181002209522095220951475714757220952698726987330203302026987
cup holder for water dispenser390$0.5800000000320390320260390390480390480480480480
water filtration891$2.43891891891729729729729729729891729729891891891729891891891891
electronic float valve170$0.5400000000210210170170210170170210170170210210
plastic cup dispenser260$0.79213213320213260213260260260213213173260260260213260260320320
water cooler dispenser parts45$0.7300583232713226453219321926459171917158
bottle handle90$0.2400000000909090901029010210290102102102
rechargable water pump480$0.3100000000320320320260480390480590480480720590
water bottle pump2376$0.2613111065131113111557155719671557155715571557155719671557196723762950295029503606
water cooler replacement parts204$0.53165165165204204204251204204165204110165165204204251204306251
pure water filter2933$1.3229332933293329332933293336002933293329332933240029332933360029332933360036003600
facet filter720$0.7800590720720720720720590720590480590720720720720720720720
manual hand water pump389$0.86389389478478478583583583712712583478259316316316389389389389
cup dispenser2900$1.2524002900290029002900290029003600290029002400240029002900360029002900360036003600
metal cradle110$0.1790000009090110170110909011011090110110140140
water filter accessories204$0.33110134204134204165204204165165165165165204204251306306251251
water dispenser parts1058$0.56814814814814814814105810588148148147161058814105810581058130213021302
shower filter14809$1.08121091210912109121091210999001210912109121091480914809148091480914809148091480914809148091480918164
water purifier parts377$0.15377251377377377306377464377377306306377306377377464464566566
water dispenser pump1067$0.335874806675876676676676676678676678671067867106710671267106712671267
manual water pump4469$0.4529792979364136414469364144693641364136412979297936413641446944694469546254625462
water dispenser spare parts320$0.35000170140140140140170170140170210260320320320390480480
faucet filter3705$0.9230322442244224423032244237053032303230323032303237053705370537053705370545474547
drinking water pump1065$0.4481981981981981981910658198197217218191065819106510651311131113111311
tap filter3474$0.4628422316284228422842284234743474284234743474284242633474347434743474426342634263
























三、网站制作分析


比如这些参考网站 ,虽然有些网站面对客户群体是终端客户,但我们可以参考国外流行的网站设计布局,色彩,以及最重要的栏目分类及产品分类。


在做任何推广之前,首先重视网站的制作,如栏目怎么分,产品怎么介绍到位,怎么体现自我优势及专业性,为什么买家会来给你发询盘。 这些问题搞清楚了,再来针对性投放广告。


https://www.aquaverve.com/

https://www.espwaterproducts.com/

https://www.dispense-rite.com/

https://www.filtration.group/

https://www.geappliances.com/

https://www.aquaoxfilters.com/

https://www.whirlpool.com/


以上分析由宁波海派网络seo团队原创书写,如需转载,请联系QQ1305619492,感谢



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